Seldom do we see corporate America stand behind a principle. Chick-fil-A is a noteworthy exception. The founder, chairman and CEO, Truett Cathy (that's him on the sign), built the business around five principles including "Closed on Sundays:"1. Climb with Care and Confidence
2. Create a "Loyalty Effect"
3. Never Lose a Customer
4. Put Principles and People Ahead of Profits
5. Closed on Sundays
In spite of, or more likely due to these principles, Chick-fil-A boasts 2007 sales of $2.64 billion and 40 consecutive years of sales increases. With such outward demonstration of principled leadership, it has build both staff- and customer-loyalty. On one visit to our local mall we met a couple dressed as cows as part of a promotion to get a free meal. A free fast food meal is not worth such effort, if you don't also love the company.
Look to Truett Cathy and Chick-fil-A for an example of how valuable treating your team and customers can be.