My brother-in-law's voice mail greeting is simply "George." It fits with his sense of humor. More than that, though, it's pretty close to perfect. I only need to know two things when I reach voice mail: First, that I've reached voice mail, and second, that I've reached the right voice mail. "George" fills both those roles very well, and as a bonus it makes me chuckle each time I hear it.
Contrast that to the typical voice mail greeting, which starts with "Hello, you've reached the voice mailbox of George." That's pretty obvious. "I can't come to the phone right now." Even if that's true, it's kind of the point of voice mail. We don't need to be reminded. "Your call is important to me." Really? How could he know? "So, leave your name and number at the tone." Again, we've figured this out by now, so why do we feel the need to give voice mail instructions? "And I'll return your call as soon as possible." That is more of a promise than anyone should make to an unknown caller.
We fall into patterns that may have served us in an earlier time, but have outlived their usefulness. It's important to step back and look at those patterns to find better ways of doing things. Now I leave my brother-in-law the message "Ken." He already has my phone number.