Last night I attended the MIT Enterprise Forum panel session "People, Money, Markets and Big Ideas." Each of four panelists shared important lessons learned in their careers, and more than a few interesting stories. If you haven't been to a Forum event, I highly recommend them.
One of the panelists was Michael Duffy, CEO of OpenPages. Michael shared his lesson learned on the importance of setting a corporate culture right away. He explained his belief that it is important to "capture people's hearts." For the practical leaders out there, he outlined three key steps to setting and maintaining a corporate culture:
- Write down the culture you want and share it.
- Put a rewards system in place that reinforces the cultural values.
- Hold orientations for all new employees to share that culture.