Every year my wife and I comment on how early stores deck the halls for Christmas. I grant that they are trying to maximize profit, which is completely appropriate. Yet there must be a more graceful way. Some stores ease into the spirit with white lights and green garland, which seems like a good compromise. I love how Nordstrom has taken a stand on this issue.
They attack the issue head on, getting extra credit for purposely bucking the crowd. I hope that taking this leadership position is an equally successful way to capture more of my money. I enjoy Christmas too much to have it cheapened a little more each year.
