First, congratulations to the Boston Red Sox. We could get used to this.
If you haven't seen Jonathan Papelbon's dance moves you should take a look. He is remarkable for his passion more than his skill. I'm impressed by the fearlessness he showed the first time he strutted his stuff in front of all those people. He risked looking like a fool, but the reward was a signature that makes him a recognizable star of the team.
Now, everyone loves Papelbon.
It will often be the case for you as a leader that you have to risk looking like a fool to stand out from the crowd. For most of us, the risk is actually quite small. Some folks have difficulty simply asking a question in a meeting. To take the lead and build your own brand, you need to show your own fearlessness and take your own risks. When it feels too risky, compare your fears against dancing a jig on national television.