The most coveted seats at a concert are the front row seats. So why is it that in other settings nobody wants to sit in the front row? You have seen the empty front row at any big company meeting. The leader calls out, "Plenty of room up front," and nobody moves.
We want the front row at a concert because we value the performance. Apparently we don't share the same value for the speakers at a business meeting. Mostly they bore us. What would it take to become a front-row-worthy presenter? It's probably out of our reach.
On the other hand, we can lead by example and sit in the front row ourselves. Research has shown that students in the front row of class learn more. So, by taking our place right up front, we show how we value the presentation and we might learn a little more.